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Thai Union’s Corporate Launch is More than a New Name
October 15,2015 [ by Larry Chao ] 2185 Read and 1 Comment

Two weeks ago, I helped “MC” Thai Union’s new corporate identity launch at the BITEC in Bangkok. It was a gala event attended by over 3,000 employees with hundreds of others watching from overseas on live video feeds.

To me, what is most exciting beyond the new corporate name, logo and vision is the strategic objective to unite the different operations within Thai Union under a single strategy guided by six company values. Why? Because Thai Union’s biggest opportunity is shaping its culture and finding synergy within its organization.

Today, Thai Union has many discrete operations around the world, including Chicken of the Sea, MerAlliance and King Oscar. All have leading technologies, brands and innovations. All are gems within their industries.

Imagine sharing this know-how across all of Thai Union businesses. Imagine sharing ideas on how to cope with tough marketing or operational challenges, rather than re-inventing the wheel. Imagine leveraging scale where possible.

Thai Union’s corporate identity launch was merely the starting point. The real challenge is how to create a corporate culture that enhances the ability of all employees to work as a team and deliver not only for their own entities, but for the benefit of the overall corporation.


Ankara Odtülüler Dershaneleri
Suudi Vizesi


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